As with the above list, I only selected from books that I own and have read. They changed the way I thought about a topic and/or serve as core references. In the list below I’ve attempted to rank the top 5 books that have mattered most to me as a technical startup guy who fancies himself part Growth Hacker (not the meaningless designation but the cool new-fangled title!). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries (2011).Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah (2010).Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath (2007).Getting Real: The smarter, faster, easier way to build a successful web application by Jason Fried, Heinemeier David Hansson and Matthew Linderman (2006).Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins (2001).Crucial Conversations: Tools for Talking When Stakes are High by Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler (2002).The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki (2004).

Extreme Programming Applied: Playing to Win by Ken Auer and Roy Miller (2001).Effective C++: 50 Specific Ways to Improve Your Programs and Design (2nd Edition) by Scott Meyers (1997).Peopleware: Productive Products and Teams (2nd ed) by DeMarco and Timothy Lister (1999).The 7 Habits of Highly Effective People by Stephen Covey (1989).Code Complete: A Practical Handbook of Software Construction by Steve McConnell (1993).For example, during my vocational pilgrimage, these books, to varying degrees, but in the chronological order shown, had an impact on my thinking and changed my perspective: I like to occasionally look back on the milestones that have had a substantial impact on my career.

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